Company News, New Products

Maybelline Debuts Vegan Color Cosmetics in Sustainable Packaging

The Green Edition collection features face oil, mascara and lipcolor with naturally-sourced ingredients.

Maybelline New York’s is going all natural with its new Green Edition, a collection of vegan cosmetics formulated without parabens, petrolatum, formaldehyde, silicones, BHT and mineral oil. The makeup line is made from a minimum of 70% natural-origin ingredients.   Maybelline defines a natural origin ingredient as one that is unchanged from its natural state or has undergone processing but still retains greater than 50% of its original molecular structure. The remaining ingredients in Green Ed...

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